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The grass is always greener

10 August, 2010

The Canadian jokers at ATI are clearly enjoying watching their arch competitor's new chips eat power supplies for breakfast, as they've just made a joke movie comparing the heat output of Fermi-based PCs to home cannabis farms.

The two-minute video (below) called The Misunderstanding shows a SWAT team being briefed about a raid, in which infrared shots from a police surveillance helicopter show a major hotspot coming from a building. At this point, you might want to skip to the video if you want to avoid any more spoilers.

"Based on those suspicions we took a look at their energy consumption," says the snoop, who then presents a graph comparing normal electricity usage to the power drain coming from the house.

A few shots of kids looking like typical stoners are then shown entering and leaving the house, and one of the team jokes to his buddy: "I bet we're going to find something green in there!"

However, after battering the door down, the SWAT team enter the suspect location only to find a couple of startled gamers sat at a glowing-green PC. "Fermi again! It's the third time this week," says an exasperated member of the SWAT team.

The video then spins off with an ATI logo and the slogan: "Keep cool, keep all the power." All we can say is that this must be a different mission statement from the one on ATI's wall when it designed the Radeon HD 2900XT.